News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT Blog: Magical Moments at WDCD

VBAT's desgign director Lilian Vos visited day 1 of What Design Can Do - and wrote about her experience.
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VBAT Blog: A love for Branding, Design...

This spring/summer has a few very interesting events to offer for all of us who are interested in Design, Branding and Packaging...
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VBAT featured in FONK Magazine

VBAT's work for The Royal Concertgebouw has been featured in Fonk Magazine. You can find the article on page 22/23 in the online m...

VBAT and dBOD join forces

Two of the Netherlands most well known and long established Design and Branding agencies have agreed to work together under one ho...
Read more 26 APRIL 2016

VBAT in Tijdschrift voor Marketing

VBAT's work for The Royal Concertgebouw has been featured in Tijdschrift voor Marketing. Please download the article below.

GAMMA Wood & Wall in Verpakken

VBAT's packaging design for GAMMA Wood and Wall has been featured in Verpakken Magazine.