News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

VBAT x WDCD Making of Video

During What Design Can Do 2016, we cooperated with Visual Designer Marcus Lyall during a Breakout Session about What Design Can Do...
Read more 11 AUGUST 2016

VBAT Blog: Too pretty to throw away

VBAT's creative Maarten van Disseldorp is a huge fan of Japan. And if he isn't travelling to his favourite destination, he is visi...
Read more 11 AUGUST 2016

WDCD releases video of session Lyall

VBAT has teamed up with visual director Marcus Lyall for a breakout session at What Design Can Do. Marcus Lyall also held a talk a...
Read more 8 AUGUST 2016

VBAT EuroPride Branding on NPO

Today, the EuroPride concert on Dam Square has been broadcasted on Dutch national television. The EuroPride Branding, created by V...
Read more 6 AUGUST 2016

C-Word Talk: Creativity as Catalyst

The one and only Conchita Wurst, Eurovision Song Contest winner and EuroPride2016 Ambassador, paid us a visit today for a truly in...
Read more 5 AUGUST 2016

VBAT Event: Create your own Love Boat

You're far away and want to JOIN us at #Europride2016? This is your chance to take part in our mini flotilla event with your very...
Read more 4 AUGUST 2016

Interview: Mark van Egmond on EuroPride

VBAT's Boardmember Mark van Egmond talks about VBAT's work for EuroPride in Marketingtribune.
Read more 29 JULY 2016

VBAT Blog: Can I have your attention please?

Strategist André Soff read a book on attention, written by Stefan van der Stigchel. Here he shares some insights.
Read more 28 JULY 2016

Eugene Bay on BNR Business News Radio

VBAT's founder and Chairman about the special project VBAT did for The Royal House of Bhutan and more live on BNR Business News Ra...
Read more 26 JULY 2016