Heineken Premium Light proves very successful in the United States
Heineken Premium Light proves very successful in the United States
The first taste of Heineken Premium Light in the US has been a huge success. This spring, Heineken introduced the first premium tasting light beer, and by the end of June, sales went up by more than 300,000 hectolitre, upgrading their volume objective by 50%. The popularity of Heineken Premium Light also had a positive effect on the volume growth of Heineken Premium Beer. VBAT is responsible for the label design and secondary packaging of Heineken Premium Light.
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