VBAT develops ING's global brand signature
VBAT has developed a global brand signature for ING. The Board of Directors of ING has accepted the process that was suggested by the Global branding department, in cooperation with VBAT. The signature will be implemented worldwide over the next eighteen months. The brand signature consists of a consistently applied space for the ING brand as well as fixed conditions for use in all ING labels.
]]>At the moment, the ING brand is, in a visual sense, being applied differently in more than fifty countries. Dozens of ING labels and organizations that were taken over are applying their own version of the brand signature, which fragments and weakens the brand on a global scale. ING needed to express itself in a more consistent way, on a global scale, in order to strengthen the brand and offer more clarity towards customers and other stakeholders.
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