VBAT develops inspiring identity for ECI
On 24 October 2007, ECI launched their new identity, developed by VBAT. A lot of improvements were made to satisfy the modern consumers of today. The new ECI has changed their emphasis from a product-focused to a more customer-orientated approach. ECI members have already acknowledged the new ECI; non-members have yet to explore and experience it fully.
VBAT was signed on as ECI's sparring partner, due to their vast brand development knowledge and multi-disciplined approach. The final outcome was an inspiring corporate identity with a new logo that has a more friendly and open appearance.
The corporate identity is translated into all major visual channels, including the Club magazine and retail environments. As a result, ECI expects to build a stronger connection with existing, and potential members.
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