VBAT develops Jillz's new Brand Identity
On 22 April 2008, Heineken launched a new refreshing low alcoholic drink for women: Jillz. With Jillz, Heineken has introduced an entirely new beverage category; Sparkling Cider Blend. VBAT developed the brand’'s visual language and identity, which will serve to direct the codes attached to this fresh category.
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