VBAT develops new visual identity GelredomeLast weekend Gelredome launched their new identity, developed by VBAT. Prior to this, Gelredome had a name of being primarily a football stadium. Through a repositioning, a new strategy and proposition were determined. Apart from football games, many other events are being held in Gelredome. From this, Gelredome is positioned as the ‘Biggest Theatre of Holland’. In cooperation with Gelredome, VBAT developed a new visual identity. Typical references such as spotlights and a stage curtain were used to strengthen the company’s new proposition. VBAT has translated this identity into a broad range of visual channels. In future, when the new visual identity is implemented on the website, all communication channels will be consistent. |