VBAT develops NS annual report 2007
The 2007 NS (Dutch Railways) Annual report, developed by VBAT, will be published at the beginning of March 2008. This report not only serves as a retrospective document, it also shows that NS is an organisation that has a strong vision on the future. Besides developing its design, VBAT also made an editorial contribution.
In cooperation with NS, VBAT launched a concept of ‘space’. This idea has a significant meaning within NS’s activities. Space embodies room to move, but for example also freedom of thoughts. Currently and in future NS is concerned with extensive projects that focus on creating space. In this report NS is displayed as a visionary organization. The storyline opens with a broad perspective that narrows down towards a personal level. In addition this impression is displayed on the cover, showing people within space, viewed from above. The same persons are also mentioned in the report itself.
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