VBAT develops SNS REAAL 2007 Annual Report
At the beginning of April, the 2007 SNS REAAL Annual report, developed by VBAT, was published. This report expresses the theme ‘focus on growth’ both visually and textually. Keeping in line with the 2006 Annual Report, VBAT developed the unique visual concept and design.
In cooperation with SNS REAAL, VBAT launched the concept: ‘focus on growth’. SNS REAAL has established this growth by finding new opportunities in the Dutch market. The takeover of Zwitserleven and AXA Verzekeringen are good examples.
'Focus’ is the central concept from which different themes come to life. VBAT linked these themes, like the takeovers, to a referential image. This concept is a follow up on last year’s annual report. Last year’s concept; ‘a retrospective on a special year’, was captured in a mirror. ‘Focus’ is visualised by showing details of a specific image through a magnifying glass. Conceptual images support the theme. Bart Oomes was responsible for the photography.
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