VBAT reinforces retail design expertise
'We were already focused on expanding our knowledge and skills on retail expertise. We are very pleased with the swift integration and a team of experienced retail professionals. Some interesting new clients and larger projects have already been identified, so our expectations run high' says Bob van der Lee, CEO of VBAT.
]]>'Brands are more and more interested in a multidisciplinary approach. Due to the integration with MPG we are more able to fulfill the demand that exists.
The knowledge on behalf of retail and the 3D approach can be a big plus', says Theo Lindemann, brand director and retail expert of VBAT.
Andy Smith: ?Bringing the MPG creative team into VBAT is for us an exciting opportunity, but in many ways it is a logical step. Our philosophy has always been based on an international creative team, working together with a multi disciplinary approach. This philosophy is also at the heart of the VBAT culture.
]]>As part of the VBAT team we have the opportunity to build on this shared approach, with particular focus on retail in its broadest sense, and to offer creative solutions with a commercial edge to a wider range and scope of clients.?
As a brand director Andy Smith will complement the senior team within VBAT. Ines Oomen will be commercially responsible on retail. Together with Design Directors Stefan Pangratz and Saskia Vermeulen of VBAT and a team of specialized designers and projectmanagers, they will represent VBAT.
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