VBAT wins Eurobest Award

VBAT wins Eurobest Award

Brand Design Agency VBAT wins a bronze Eurobest Award in Stockholm for its design on the bottle of Amstel Pulse. It is the first time that Design is awarded in Stockholm. Earlier VBAT also won a Gold Design Lion in Cannes on this design.

This new iconic Premium Quality Amstel Lager proposition taps an increased global appreciation of more accessible beer tastes. The tactile ripple effect, embossed in the bottle, radiates from the centered iconic Amstel logo. For standard pilsner, Amstel is red. For this new, innovative Amstel it is red and silver. VBAT created a central conceptual idea for the product translating it into bottle shape and secondary visual language.

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