VBAT wins gold in Cannes

VBAT AMSTERDAM WINS GOLD IN CANNES

Brand Design Agency VBAT wins the Golden Lion at the International Advertising Festival in Cannes for its design on the bottle of Amstel Pulse. It is the first time that Design is awarded in Cannes.
VBAT is an international brand design agency, specialising in brand development (consultancy, concept and design). The Golden Lion is awarded for the design of the bottle of Amstel Pulse.
This new iconic Premium Quality Amstel Lager proposition taps an increased global appreciation of more accessible beer taste. The central ‘vitality’ idea is reflected in the ripple device that emanates from the iconographic Amstel logo. VBAT created a central conceptual idea for the product translating it into bottle shape and secondary visual language.