A process does not give any guarantee for a successful design solution. We therefore do not believe in a standard approach. Although, in every creative process, certain steps simply have to be made to create successful output. It is our job to recognise those milestones and to incorporate them in a modular and manageable structure. A structure that is flexible, meaning that we can get involved in a relevant phase. Whether this is at a brand positioning phase or in the phase of conceptual design.
1. Inventory
Understanding, both strategically and visually, where the brand is at present in relation to its market and competitors
2. Definition
Defining the desired brand position and personality using Brand Navigator™ and visualized in Icon Boards™
3. Concept
Translation of strategic objectives into conceptual routes applied to key carriers of the brand
4. Design
Development of selected concept into final design language across a range of applications
5. Production
Photography and artwork development, co-ordination and quality control of all materials required for final roll out
6. Implementation
Development of an implementation plan and application to all relevant carriers
1. Inventory
Understanding, both strategically and visually, where the brand is at present in relation to its market and competitors
2. Definition
Defining the desired brand position and personality using Brand Navigator™ and visualized in Icon Boards™
3. Concept
Translation of strategic objectives into conceptual routes applied to key carriers of the brand
4. Design
Development of selected concept into final design language across a complete set of product carriers and pack forms
5. Production
Prototyping and artwork development. Co-ordination and quality control of all materials required for final realization
6. Implementation
Realization of the core package and extension to a complete range of products
1. Inventory
Understanding (both strategically and visually) where the brand and store format are at present in relation to its market and competitors. Mapping brand goals, commercial goals and the role of the retail formula.
2. Definition
Defining the desired brand position and personality using Brand Navigator™ and Icon Boards
3. Concept
Translation of strategic objectives into conceptual routes applied to key carriers of the brand. Definition of consumer interaction with both retail space and staff. Product display and shopping journey.
4. Design
Development of selected concept into final design language across a number of (in-store) applications. Key Store Zoning and touch points within the retail brand space. Lay out and 3D CGI modelling.
5. Production
Development of selected concept into final design language across a number of applications. Detailed product display and applied to all categories. Merge of graphical style, product display, lighting and in- store communication.
Photography and artwork, co-ordination and quality control of all materials required for final roll out. Create guidelines and specifications for construction partners to engineer and prototype the new store concept. Consulting and Guidance of Prototyping and Pilot, working with selected partners or store development. Detailed Evaluation and creation of a final implementation plan and set of required learnings and improvements.
6. Implementation
Development of an implementation plan and formatting design to all relevant carriers. Consulting and guidance to roll-out team. Possible translation to different store types. Brand Communications and Format Guide Book.
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