ABN Amro

ABN AMRO asked VBAT to design a stand with the power to attract the attention of over 6.000 visitors to Sibos, the premier annual event for the bank-to-bank and financial institutions service industry. Recognised as a leading provider of working capital services, ABN AMRO set out to demonstrate the distinctive benefits of an holistic approach and the ability to work in partnership with organisations. VBAT translated this approach into an exhibition concept. By emphasising its diversity, potential and its inherent connective qualities in the building of greater things, we used the molecule to convey the magnetic push-and-pull dynamics between positives and voids. By adopting sympathetic organic materials, finishes and styling elements, the molecule's traditionally clinical associations were made warmer, creating a more approachable sculpted space.