Amstel International

Amstel Premium Quality Lager is a respected and well-known beer brand all around the world. This new iconic Premium Quality Amstel lager proposition taps into an increased global appreciation of more accessible beer tastes. The central 'vitality' idea is reflected in the ripple device that emanates from the iconographic Amstel logo. For standard pilsner, Amstel is red. For this new innovative Amstel it is red and silver. VBAT created a central conceptual idea for the product translating it into bottle shape and secondary visual language. To date the product has been successfully launched in Russia, Australia, New Zeeland, Greece and Dubai.