Amsterdam

The high ranking for the city of Amsterdam as a European headquarter location is constantly under pressure. Besides the usual suspects such as London and Paris, there are new players on the market and Amsterdam needs to be continually aware of its positioning. The city marketing concept 'I Amsterdam' focused purely on consumers. The Foreign Investments Office needed a complementary, yet specific B2B approach. VBAT developed a solution focusing on the central position of Amsterdam within Europe, translating the unique benefits of the city, embracing the theme 'Europe made easy'. A communication program where hard figures and soft persuaders are translated into a website, brochures, CEO presentations and sales supporting materials.