Bonneterre

The French brand Bonneterre, part of Royal Wessanen, has a broad product offering, consisting of around 700 regional products. Wessanen saw an opportunity to introduce a selection of 20 products in health stores in the Netherlands, Germany and the UK. VBAT developed secondary packaging that radiates French culinary quality. Attractive photography, small armorial bearings and symbols emphasise the authenticity of the product. A smart solution was also developed to change the language on the secondary packaging, so the product could easily be launched in multiple markets. The secondary packaging radiates authentic French quality and stands out in every health store.