Buna BetAncient rituals, modern culture
Buna Bet, a new sustainable Ethiopian coffee franchise supports both local and African Ethiopians as an unemployment project. The ancient rituals of Ethiopian coffee culture have been translated into our 'modern' world society. The developed identity is a symbiosis of western retail values and Ethiopian coffee culture. With the use of bright colours and inspiring visual Ethiopian anecdotes, the origin and coffee rituals are brought to the consumers. VBAT developed this beneficiary project for the Dutch market and there are plans for a European roll out.
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