Canei, (since 1975) was developed by the oenologist Francisco Pasquina in the town of Canelli in Italy. With its sparkling character, accessible taste and moderate alcohol content Canei was the first wine for a broader public. However, Canei didn’t have a strong brand personality or character, and there was no clear positioning for consumers. Canei was positioned as being a fun refreshment; Canei is about living life to the fullest and wanting to have fun with friends.
After repositioning, we developed a new visual style which not only appeals to current users, but also attracts new users.
The result is a new logo, which has kept its ties to the brands origins, and a new, more elegant, label design.