Story of the year
For the third year in succession we have been responsible for developing the NS annual report.
We created a refreshing concept, dividing the report in an inspiring thematic ‘magazine’ section and a clear financial report section, with each edition having its unique theme related to the year.
Annual Report 2009
The concept for this 2009 annual report was based on reflecting how lively NS is present in our society.
By using a surprising design, imagery and real quotes by NS customers, NS invites everyone to join in dialogue.
Annual Report 2008
The ‘Up close’ concept instantly shows what a key role NS plays in the travel experiences of people.
We created a concept that shows how NS is seen through the eyes of others. Showing striking pictures made by a variety of photographers who have all captured special ‘NS moments’ in 2008. Not directed by NS, but selected from real life.
Annual Report 2007
The NS annual report for 2007 was the first in a row for VBAT to develop.
The theme ‘Space’ is about NS making room, room in the world, room ‘en route’ and room for the customer to move freely. Based on bringing the concept of ‘Space’ to life, we started off on a wide scale regarding the vision for the company and its international activities and gradually zooming in on the traveller.
Public Transport Bike
For the design of the OV-Fiets, we translated the well-known primary colours of NS, blue and yellow, into a solid and highly communicative design that makes this bicycle recognizable from a train passing by.
The OV-Fiets is now used over half a million times a year.