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Whole Earth
While the market share in the UK of organic food kept growing, the pioneering brand Whole Earth (1967) started loosing its market position.
VBAT renewed the brand identity and packaging based on the organic heritage and small company feel.
Whole Earth
VBAT created prize winning packaging design for the colourful organic soft drinks range.
With cans that carry bubbly product names, like Sparkling Delicious Cola or Zesty Lemons, highlighting its organic ingredients through iconic labelling.