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Mona and VBAT have worked together for 25 years.
In these years the role of branding and packaging in relation to Advertising & Promotion spending has changed several times. Many FMCG brands with a large portfolios face the same problems. Where to put your money and how to make it work most effectively
In these years the role of branding and packaging in relation to Advertising & Promotion spending has changed several times. Many FMCG brands with a large portfolios face the same problems. Where to put your money and how to make it work most effectively for everything. Branding and brand architecture reflects these decision and facilitate clear message to the consumer. Always adjusting the balance between the brand and the individual product. We’ve seen different roles of the brand Mona and its sub brands in the different product categories. We‘ve always been involved in bringing those strategies to life and to develop them in partnership with several generations of management. A proof of clear added value.
When a brand is able to really touch consumers they become real fans (again).
A unique way for Mona to keep the relation fresh and alive is to let them participate in developing new puddings. Then let everybody vote for the best idea and if yours’ wins, you’ll find your own pudding in a supermarket near you. Your own moment of glor
Involving and touching consumers with a living and accessible brand has brought Mona more than 50% rise in market share and was voted as Netherlands #1 A-brand in 2009*. Not bad for a 40 year old lady.
ChocoDreams
Chocolate has always been a major part of the Mona portfolio, but it has its own distinctive visual requirements.
Different from puddings and yoghurts. The new ChocoDreams has its own clear chocolate cues which puts it clearly in the ultimate indulgence segment of chocolate, but with the light at heart and fun loving style of Mona. A second successful stretching of the Mona brand.