Girly spirit
Dutch brand Cakewalk stands for high quality fashionable clothing for young girls up to 12 years old. Of course pink is their favourite colour.
The new concept includes two important pillars: “Place yourself into the world of a child” and “work with a new communication theme for every season that fits in this child’s world”. With this new concept VBAT created refreshing photography, striking point of sale material and a fair stand, all expressing a girly spirit.