Reflecting the ever changing world of fashion
The Internet allows brands to develop in a dynamic way and to powerfully communicate the mood of each new collection instantly.
Our brief was to develop a brand store concept for D.E.P.T. that was as flexible as the website. Maximizing impact, minimizing cost, allowing the product to create a different mood with each collection. The flexible components, based on natural organic forms, and freeform layout principles were first tested as fair stands and built as brand stores in the Middle East.