Adding value in health and beauty
To be able to claim the quality retail position within the Dutch market they needed a clear brand story and a new identity.
VBAT developed the concept around the idea of Etos being the source of energy for everyday people in an everyday world. A new logo, visual style and private label, formed the base for a successful repositioning. In-store communication and magazines tell the story behind the brand and give consumers reasons to choose Etos above their competitors