Urban street soccer
Besides organising the larger soccer tournaments in Holland, KNVB also organises special tournaments like the annual street soccer tournament.
VBAT developed a new logo for this competition that has boys and girls between the ages of 8 to 12 years old as its main target group. The most important brand image was found in the street sign accompanied by chalkboard backgrounds. Around this image, VBAT developed a variety of themes such as an urban theme, a technical theme and a girly theme.