Fast moving design
Mediq is an important pharmacy chain with opportunities to grow in the fast moving market of pharmaceutical sales.
To support the formula, VBAT developed an extensive private label assortment. A big challenge to create a private label concept that helps people choose the right medicine, but also reflects the ambition of the brand. The result is a new visual language giving Mediq an appealing image within a highly regulated market and a credible position next to the A-brands.