In-store freshness
Three Dutch energy utility companies decided to merge after the liberalization of the market by the government, in the mid 90’s.
Institutions in this market always looked formal and functional. The new market opportunities resulting from this liberalization forced these companies to develop a more consumer-focused. VBAT helped Essent become the first non-institutional looking brand in the Netherlands. A brand film with a theme song was created to introduce the new identity.