Curiosity
The goal is to seduce young and old to acquire new knowledge and skills, by playing on the personal need to constantly develop in today's society.
VBAT revitalised the brand portfolio by reducing it from four brands to one, making it possible to capitalize on this single brand focus. The new logo stands for an active filter through which the viewer can experience more of the world at large. Searching, finding and absorbing new enriching insights are the central idea.