Natural flavour
Zonnatura’s market position was under pressure as the mainstream competitors also picked up on the health claim and biological food innovations.
Relevant new product development was key in order to secure their unique shelf position. VBAT created a new platform for this new strategy called ‘Go Balance’. With products that are both healthy and tasty the balance of pure health and indulgence was emphasized. With a new identity and packaging range, focusing on the propositions, the new products were brought to market.