Cuauhtémoc Moctezuma
VBAT was commissioned with the development a new identity for Cuauhtémoc Moctezuma, one of the biggest Mexican breweries that is recently taken over by Heineken.
The new company identity is an ideal balance between the rich company history and culture and its ambitious future goals. The new symbol shows a recognizable link to the fundament of the company as it is known today, being the two Emperors: Cuauhtémoc and Moctezuma. Its contemporary expression on the other hand showcases the company as a respectable icon of modern day Mexico. The inspiration of the rich and passionate story of the two emperors is taken forward and incorporated in the new iconic logo.