Consumer focused experience
Beter Horen is the market leader in the Dutch industry for hearing solutions.
To maintain and reinforce its position as a hearing specialist, Beter Horen asked VBAT to upgrade the store concept, from the perspective of the Dutch market- and consumer’s need. VBAT focused on optimizing the communication of the brand and products and product presentation. VBAT also refreshed the logo of Beter Horen, using a new typography and new spacing of the letters.