Cristal Beer, the biggest brand in Chile was in need of modernization and sophistication that its market presence demanded. VBAT tapped into the potential of the brand, resulting the ‘the Jewel of Chile’ a refreshing and inspiring new look for Cristal including; a new bottle, new logo, new colours and a new visual expression that reaches everywhere from advertising to retail to sponsorship.
Cristal is now a truly iconic, sophisticated and consistent brand. A brand that Chileans proudly call: Nuestra Cerveza, Our Beer.