De Kweker is a specialised wholesaler that offers everything for professionals in food. Brands in this particular market sector are usually introvert and therefore underexposed. De Kweker is no exception, though have a clear ambition to be otherwise.
Without exposure and clear brand communication, brand preference can only occur latently. With the involvement of VBAT, a new brand strategy and unique visual expression was developed, offering a creative solution that expresses both the quintessential qualities of De Kweker, as well as the intricacies of this food sector.