ECI is the most important book club of the Netherlands. As market leader, ECI felt the need to change their visual identity and communication to create a more solid relationship with their members and new opportunities for growth. Therefore ECI wanted to change from a product-focused to a more customer-oriented brand.
VBAT was signed on as ECI's sparring partner, due to their vast brand development knowledge and multi-disciplined approach. The final outcome was an inspiring corporate identity with a new logo that has a more friendly and open appearance. The corporate identity is translated into all visual channels, including the Club Magazine and retail environments.