Freeez

Freeez, a new player on the FMCG market, focusses on the growing low carb, low cal market demand. But how to distinguish oneself in the overcrowded 'light' segment? Based on the 'Not Guilty' concept, FREEEZ! is positioned as a 'cheeky' challenger brand with a new way of looking at the light market segment. With a minimal budget the concept is translated into a paparazzi style of photography, that used the packaging itself as 'Europe's smallest billboard'. The concept is now translated into several indulgent food categories and is about to kick off on a pan-European scale. VBAT, for its part, won the recognition of its fellow professionals by winning the prestigious FAB Awards 2006 in London.