Gamma is market leader within the Dutch DIY sector. Although very strong in construction products, Gamma were no longer top of mind for the more decorative product groups which are key for future growth. VBAT have worked intensively with the client team to create a new retail concept including store design, in-store communication and a refreshed brand identity. We are convinced that the new store will be the benchmark in the sector for both construction and decoration for many years to come.