GelreDomeThe biggest theatre of Holland
Gelredome, homebase of Dutch soccerteam Vitesse, had a name of being primarily a football stadium. Apart from football games, many other events are being held in Gelredome. Artists like Madonna, U2 and Tiesto performed here. From this, Gelredome repositioned itself as the ‘Biggest Theatre of Holland’. VBAT developed a new visual identity to support this. Typical references such as spotlights and a stage curtain were used to strengthen the company’s new positioning. VBAT has translated this identity into a broad range of visual channels.
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