Grapedistrict
Colourfull wines
Grapedistrict is a new formula that makes choosing the right wine easy and fun, without needing to speak and understand the complicated language of wine. Based on taste and the drinking moment, nine categories were identified. These were translated into a retail concept where colour coding and mood were central. A powerful brand identity, name, house style and secondary packaging were created to bring the idea to life. After the successful launch in Amsterdam the concept is now being rolled out nationwide.
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