Jillz
Sparkling Cider blend
Jillz is a new refreshing sparkling cider blend, created for women that don't like the bitterness of beer or the headiness of wine and strong alcohol. There was no equivalent in the Netherlands, as a consequence, there were no existing category codes, resulting in Jillz becoming by default the category generic. Jillz has created an instant buzz in the Dutch market. A real product break through created by a team of passionate women marketeers and product developers from Heineken supported by an equally engaged feminine team at VBAT.
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