Besides organising the larger soccer tournaments in Holland like the Eredivisie and Jupiler League, KNVB also organises special tournaments like the annual street soccer tournament. VBAT developed a new logo for this competition that has boys and girls between the ages of 8 to 12 as its main target group. The most important brand image was found in the street sign accompanied by chalkboard backgrounds.
Around this image, VBAT developed a variety of themes such as an urban theme, a technical theme and a girly theme.