Libelle

Where will the Libelle brand stand in 10 years time? VBAT received this question in the moments leading up to Libelle’s 75th anniversary. VBAT developed a unique concept around the perception of the brand Libelle in 2019: the T-Spot. A surprising and innovative alternative to the current tea salon where women –from various cultures- can meet for comfort, inspiration or debate, centered around the ritual of drinking tea. VBAT worked out this concept further into detail and gave the T-Spot a logo, a visual style, quirky tea packaging and an inspiring space. The visualization of the T-Spot became part of the Libelle anniversary book, next to contributions of 9 other agencies and 3 academies.