For centuries, Belgium has been synonymous with top quality beers, for over 130 years, the Maes brand has been thriving in the worlds most critical beer market. VBAT was tasked with developing a new style that would represent the brands’ enduring commitment to authenticity and quality. The design focuses on the ‘Maes Brothers’ - a symbol of craftsmanship, Blue which is the color of Maes and the bottle profile which sports a long neck, a fine shoulder and a robust barrel; an uncluttered and uncomplicated profile.
To view an in-depth documentary film highlighting the full rebranding strategy and implementation click on the button below (download time +/- 2 minutes).