Wolters-Noordhoff needed a new identity after the takeover by British based Bridgepoint Capital. The challenge was to create a new brand, Noordhoff Publishers, without erasing 172 years of amazing brand history. Being the market leader in educational publications and innovative learning methods, they had a lot to loose. By creating a new refreshing positioning, a new look & feel and by working on new propositions to market, the inspiring brand spirit was rejuvenated.
To support the organisation’s new zest, VBAT created an Atlas of Education, which was presented to Minister of Education, Plasterk. With this special publication Noordhoff Publishers captures the rich schooling history of Wolters and Noordhoff as well as Holland’s current education.