The Challenge. In the lead-up to Libelle’s 75th anniversary the brand asked us where Libelle will be in 10 years time?
The Solution. We developed a unique concept around the perception of the Libelle brand in 2019: the T-Spot. A surprising and innovative alternative to the current tea salon, a place for inspiration and discussion, centered around the ritual of tea drinking. VBAT gave the T-Spot a logo, visual style, quirky tea packaging and an inspiring retail space. The visualisation of the T-Spot became part of the Libelle anniversary book.