Maxi Cosi

A friendly new identity for Maxi Cosi

The Challenge. Maxi Cosi asked us to develop a visual identity for both their brands – in the progressive North European countries as well as the more conservative Southern European ones.

The Solution. VBAT developed a friendly shape with round corners and a spontaneous asymmetric feel. The lines crossing the new “pebble” shape are inspired by patterns in nature and echo the tracks made by pushchairs – perfect for an ‘on the go’ brand.

From north to south, our new identity for Maxi Cosi appeals to parents across Europe.