Sol Mexico

Revitalising a much-loved Mexican icon

The Challenge. As one of the most vibrant brands of south Mexico, SOL needed a new identity, packaging and brand visibility to boost its character and regain trust as a relevant party starter.

The Solution. The confident SOL wordmark is the anchor for the new style. It energizes the brand by bringing the magnetic sun icon to life. This Mexican classic gains premium quality without losing its playful youth.