Carta Blanca

The rebuilding of a domestic classic

The Challenge
Rejuvenate the image of 75 year-old Carta Blanca across all brand carriers whilst staying true its loyal and strong social value.

The Challenge. Rejuvenate the image of 75 year-old Carta Blanca across all brand carriers whilst staying true its loyal and strong social value.

The Solution. The re-design focuses on quality, taking the distinguished ‘oval-shape’ logo into a new era with characteristic flair. Our refresh gave the brand new relevance and energy to rebuild its reputation as the pride of Northern Mexico.