The Challenge: Research shows that 74% of all Dutch people find energy drinks too artificial and unhealthy. It also showed that a majority non energy users desires an energy support, but more natural. Royal Club, GOOOD Energy is not a chemical sugar booster but a fruity and refreshing drink with Guarana, that tops-up your energy level. VBAT was asked to develop the label design for this new drink.
The Solution. The label is composed of two parts. Creating a dialogue between energy and the natural ingredients. The vibrant radiating pattern gives the design an eye-catching appearance