The Challenge. VBAT founded ‘Meet Market’, a pop-up event to connect new talent with our agency. ‘Meet Market’ needed a playful identity to reflect this. With VBAT 'Meet Market' we wanted to make our mark within the city’s international creative community.
The Solution. Creatives were invited to enter online and take part in a typographic installation, setting the event apart from other networking initiatives. To attract the sharpest creatives out there an eye-catching identity has been created.